The complex and fascinated world of the paints. How to understand it using innovation and collaboration.
In this presentation I will introduce the complexity of the paints and some of the technologies that we use to understand the phenomena that occur in these systems. I will talk about rheology, the influence of the characteristics of the polymer particles and pigments in the final properties and the interactions between the different components and additives. At the same time, I will introduce the innovation methodology that we use in our Company, and the way we work in collaboration with Universities and external Institutions.